Affect, unconscious and sensemaking. A psychodynamic, semiotic and dialogic model

The work presents a psychodynamic, semiotic and dialogical model of affect and of the role it plays in sensemaking. The model is based on the following three general assumptions. A) Affective semiosis works in accordance to the dynamic unconscious which Freud conceptualized in terms of primary process. According to this interpretation, the unconscious is the mind’s homogenising way of functioning, which transforms every categorical relation into a relation of identity. B) Affect is the generalized, homogenising and absolutizing embodied basic intersubjective meanings according to which experience is interpreted. C) Affective semiosis performs both the grounding and regulative functions in sensemaking, orienting the way people interpret experience. 2010 Elsevier Ltd. All rights reserved.